Home Decor 2022: Top 10 interior design styles to follow according to Pinterest

Home Decor 2022: Top 10 interior design styles to follow according to Pinterest

With Google search interest for “interior design styles” increasing by 40 %* in the past week, the experts at Uswitch.com/mortgages wanted to uncover which interior decor is the most popular, according to  #Pinterest.

After analysing over four million pins across the platform, Uswitch.com/mortgages can now reveal which decor style is the most desired across each room of the house, as well as the most popular interior design trends on Pinterest to inspire your next decorating project.

Most popular decor style per room on Pinterest

Kitchen (Vintage, Scandinavian, Traditional)

The most sought-after interior decor for the kitchen is vintage with a staggering 391,131 pins. A vintage kitchen can be easily infused with your own personality to make it distinctive, by tactically cluttering up the space with anything from aged kitchenware passed down through generations to great finds from flea markets. Falling 34.7 % behind as the second most-loved kitchen theme is Scandinavian, with 255,235 pins, whilst a traditional style kitchen places third with 254,661 pins.

Living Room (Vintage, Coastal, Minimalist)

Pinned 259,021 times, vintage is once again the most popular interior design style for the living room area, with antique rugs and oversized couches emanating a warm, welcoming vibe. The second most wanted interior decor for the hub of our homes is coastal, with pins totalling ​​81,114 - 68.7 % less than vintage. From turquoise to sea green, play with your favourite ocean hues to achieve that laid back beach vibe, and decorate with driftwood accessories to capture the essence of a relaxed coastal interior.

Bathroom (Contemporary, Vintage, Rustic)

The most desired interior decor for the bathroom is contemporary with 172,146 pins. Neutral accents, clean lines and a no-frills approach have clearly appealed to many, as contemporary themed bathrooms received around 50 % more pins than both vintage (88,440 pins) and rustic (81,838 pins) themes, which finished in second and third place respectively.

Bedroom and Home Office

A shabby chic decor takes the lead for bedroom interiors with a total of 119,961 pins. Dress your room in your favourite prints - florals or polka dots - and pile your bed up high with ruffled pillows for a nostalgic touch and extra coziness to boot. 11 % behind is the bohemian decor which received 106,793 pins in total.

For the home office, an industrial design style is most on-trend, with it being pinned 52,163 times by those that are seeking to spruce up their home workspace by adding a bold touch of wood and metal. 

Most popular interior design styles overall on Pinterest

Across the ten rooms analysed, pins for vintage decor totalled a whopping 876,238, which is almost 40% more than contemporaryin second (530,883 pins). The vintage interior managed to remain a firm favourite with the unique charm it adds to homes, while a contemporary design keeps the house sleek and modern which will never go out of style.

For the full breakdown, please see the blog post here: https://www.uswitch.com/mortgages/guides/best-interior-decors-for-each-room/. 

Methodology

1. Uswitch.com/mortgages sought to uncover the most popular interior design trend for each room in the house.
   
   
2. First, Uswitch.com/mortgages created a dataset that represents the interior design trends of the 10 most common rooms in houses, selected from multiple sources using in-house metrics.
3. For every room contained within the sample, 20 different popular decor themes were selected based on average keyword volume research through SEMrush.
   
   
4. Next, they utilised in-house web scraping tools to scrape Pinterest for the number of pins relating to each theme per room. Specific search parameters were used to ensure results were accurate.
   
   
5. In total, more than 4.9 million pins were scraped across 230 individual searches.
   
   
6. The resulting dataset was utilised to produce a table displaying the interior design trends in descending order. A subsequent table was created revealing the most common interior design trend for each room in the house based on the total number of pins.
   
   
7. Data was collected during the fourth quarter of 2021.

* In the past seven days, according to Google Trends on 10/01/2022