Lambo or Aston? Data Reveals Most Popular 21st Century Supercar!

Supercars are the thing dreams are made of. Violently fast, sumptuous flowing lines and raw exclusivity, these cars grab the attention like no other. With that in mind, private plate supplier Click4Reg External Linksought to establish which 21st century supercar dominates popularity in the public eye. To find out, Click4Reg created a seed list of 20 of the most well-known supercars, analysed hashtag data from Instagram and ranked the findings, and the results were far from expected!

Key findings include …

  • #Lamborghiniis considered the most popular supercar brand, with 2 models taking the top spots with a combined 2.7 million hashtags on #Instagram

  • McLaren are the only UK-based company to place in the top ten, with under a million hashtags shared between them

  • Once the fastest car in the world, the Bugatti Veyron places only 8th with 395,290 hashtags

The 10 most Instagrammable supercars of the 21st Century

Supercar

Combined Instagram Hashtags

Lamborghini Huracán

1,384,480

Lamborghini Aventador

1,335,069

Nissan GT-R R-35

474,129

McLaren P1

463,288

McLaren 720S

452,058

Ferrari Enzo

451,334

Audi R8 V10

410,826

Bugatti Veyron

395,290

Porsche 918

298,392

Porsche 911 Turbo S

295,785

In first place is the Lamborghini Huracán. Priced at $212,266, this Italian thoroughbred racked up nearly 1.4 million hashtags!

This was closely followed by the bigger brother of the Huracán, the Aventador. Costing over $500,000 dollars, this car attracted 49,000 LESS hashtags than its younger and cheaper colleague, however still commanding more than 1.3 million hashtags on the photo sharing platform.

The Nissan GT-R R35 comes in third place with 474,129 hashtags, closely followed by the McLaren P1 with 463,288 and the McLaren 720S with 452,058 hashtags respectively.                                               

Notably, placing in eighth place we have the Bugatti Veyron. Once the fastest production car in the world, this multi-million-pound coupe no longer attracts as much buzz, with only 395,290 hashtags.

However, it’s Porsche who finished bottom of our top 10 most Instagrammable supercars list. The Stuttgart-based outfit has 2 cars in the rankings, with the 918 narrowly beating the 911 Turbo S by nearly 3,000 tags.

Methodology

  1. Private plate supplier Click4RegExternal Link sought to discover the most Instagrammable supercars of the 21st century

  2. To achieve this data, Click4Reg collated together a seed list of 20 modern supercars of the 21st century from reputable car sites such as EvoExternal Link, Road and TrackExternal Link, Robb ReportExternal Link and CarwowExternal Link External Linkto boost accuracy

  3. Once a seed list of vehicles had been made, Click4Reg turned to Instagram’s hashtag search function, and searched each vehicle using both its name and specific model. For example, “#mclaren720s. This was done for all 20 vehicles on the list

  4. Once the data was collected from Instagram, Click4Reg were able to rank all supercars investigated from highest to lowest

  5. Finally, Click4Reg utilised leading automotive websites caranddriverExternal Link, AutotraderExternal Link and HagertyExternal Link to research the cost of these vehicles

  6. All data was collected on 03/02/2022 and is accurate as of then

Credit: https://www.click4reg.co.ukExternal Link